Community Design

Creating an attraction

• Value of community

Joy of Movement

• goodness
• executive education
• sustainable connections
• flywheel of facilitating

Creating purpose

Purpose - Gina Bianchini

Content

Courses

Commerce - pay attention for what they pay for

Community

Home base

Own Branded Apps

• context setting

Subject

People’s Stories

Action

Result

Knowledge

Traps

• Knower Trap - you think you know what your members want
• Complexity Trap -
• Victim Trap -

Too complex

• working towards a common goal
• building skills and getting better together
• challenging yourself to try, fail, and solve puzzles together

Build new practices

• master something interesting or important together

5 elements of community design

1. Your big purpose
2. Your year in the life
3. Monthly themes
1. fresh stream of topics
4. Weekly Calendar

• when to engage members
• what ways

1. Daily Actions

5 community design agreements

1. Try new things
2. Stay Curious -
3. Reframe, Reframe, Reframe
4. Listen & Adapt - start with community design plan
1. Who are the people who are engaging
5. Trust the Process

Your Big Purpose

I am excited to share this with you

• motivation for your community
• Ordinary and Special world
• able to grow
• Focus on a transition
• Relationships
• Education
• Choose your Bridge
• Get Results

Build relationships with those on our same path

Share stories, experiences, and ideas

Develop our skills and experience

unlock the key to success

Do something never been done before

Navigate our potential, “Level up our impact”

We bring together young adults to volunteer while exploring our giftedness with confidence and resilience so that we can realize our communities (something tangible) fullest potential (support)

Story and Ideal Member

Big Purpose

We bring together recent graduates and budding professionals to discover and develop their strengths, collaborating with local businesses and skilled workers on service projects so that they can claim their gifts to make a positive impact in their communities.

Need for highlighting contribution in community - systems for engaging well and sharing information

My story

• Transitions I have navigated
• Curiosity that motivates me
• My circumstances
• My identity
• cultural background
• where I have been and why
• what I have achieved and how
• who and what I have taken a stand for

Your ideal member

• community designer
• who is this for?
• to find me and my community
• online courses into community

Who is this for?

Life Stage & transitions: new chapter

Hopes & Dreams: what they want to do

Where are they starting, and where do they want to be in a year

Virtue, see value in giving time for good purpose

Fears and misconceptions what’s getting in their way: overcome the puzzles

• Unlearn

Ideal member interviews

• listening for their language
• building in that transitions
• sharing experience
• want and need
• what will I offer them?
• zoom
• Draft you story
• Ideal member interview
• ideal member profile

Your Year in the Life

• a little everyday
• Ideal member journey - where they want to be
• What are we doing together

clear what does ideal member receive

• more value, opportunity for others
• what are they able to do in a year that they can not today?
• What have they learned from me?
• What have they learned from each other?
• What does a day in their life look like?
• When are they busy?
• When are they waking up?
• What are they eating?
• What are they doing together?
• How are they transforming others?
• How are they transformed? (possibilities)

Invigorating

Your Results

• What am I creating for them?
• Who have I brought them together?
• How am I able to structure my life?
• Where am I able to invest my time?
• What do I want to achieve?

In a year my members will be able to -

• create a community to provide real value
• identify the noise
• bringing energy and inspiration

memorable

• make it more concrete
• more specific
• starting somewhere
• discision making
• industry professionals
• recognize each others
• 20 hours per week
• energizing daily practices
• million dollar plan
• 3 bullet points
• to lean on and learn from

This month’s theme:

Monthly Themes

• introducing novelty and movement
• ongoing movement
• MindBody One
• planning and sanity
• most relevant
• Dream Haven - professionals in transition

20 or 24 monthly themes

specificity

Weekly Calendar & Daily Actions

• showing examples
• weekly habit will create the habit
• for members to come back and contribute

Sticking to it consistently

• generate or highlight member contributions (not advice)
• stories
• experiences
• ideas

Ask for a story

• 2-3 strong days
• consistently for 4 weeks

Supplement

Spotlight introductions:

Give and Ask - Interview (what they can contribute)

• share something in the comments section
• give and your ask

Weekly Challenge

Skill of the Week

Spotlight of challenge on Friday

How they come together?

Discussion Day

• small business owners
• interviewing

Community Collaboration Event (w/ small group breakout rooms)

Thoughtful Thursdays

Daily Polls & Questions

Narrow does not mean small

Ask

notification to everyone who has answered

Answer

Connect

Unlocking phrases

• Specificity

What’s one…

Name one thing…

Topic Questions:

What is your favorite daily practice you can not live without?

Native services

Activity feed for polls and questions

• multiple choice poll
• other (write in the comments)
• hot or cold poll
• percentage polls- is this right?

Bring Monthly theme to life

Pricing and Structure

Maximum value and Maximum personal organization

• business schools
• relationships
• course with community → moving to memberships
• smaller numbers
• offering scholarships
• value proposition
• members who pay can focus
• results with ambassadors

energy and creativity

value I am creating

clarity in big purpose

• want more in the value journey
• offering progress

Hard in complexity

Paid plus paid

Spaces

Plan

• daily prompts

Subscription

• Community
• Courses
• Memberships
• Events

Ideal Paying Member

Results

Replacement

Focus

To keep your focus

What would it mean to you to …?

How they value?

Listen and adapt - why am I doing this?

The value journey

• keep it simple
• how can I facilitate more 1 on 1 interactions?
• what can I do?

Annual Membership

the data

What if you made a 11 star experience? - unexpected the unexpected

• dreaming bigger
• 11 star - greeted, life changing experience
• pilgrimage, service experience - life changing service
• opened the aperture
• What are those generational skills that need to be passed on?
• what is something I would offer if I knew it would succeed?

What could you do via…

• online
• video/livestreaming
• gift for joining

quantifiable results

accredited

surface offers

Build intro, core, and level up offer

Workshop and virtual conferences

additional spaces

Mighty Co-host

Filter of Community Design

Your Perfect Promise

• amazing front door
• promise of big purpose
• authentic, valueable
• translating that conviction

landing sales pages

navigating rapid change

• a full picture
• build new practices and habits
• pursue results and transformation
• transition to meet needs with momentum

What is

sneak peek

finding a unique angle

what is getting in your way

clear message

starting point

learning valuable skills starting as a volutenteer

get that replay

First members

• today is day 1
• conditions to find
• raised my hand to steward and host a space
• talking to people

Launch Formula

• Announce your Community
• Launch day
• workshopping
• growth

Who are they?

core set…to scale

space for new members

• community motivation
• gifts given

Quests

• when I was preparing
• time and energy
• 6-week courses
• table of contents, feed, event,
• integrate informational presentation in community

Step 1, Step 2, Step 3

• application process
• finished foundational course
• table of contents
• what they build
• prompting through GPT
• Subject, People’s stories, action, result, knowledge

• community course
• cohort-based course
• content only course

Schedule course material

• 30 day challenge
• 7 day challenge
• monthly challenges around daily tasks

top members and hosts activity feed

ambassador challenge

impact challenge

fundraising challenge

to inspire

Intro course - specificity

Living breathing community

experiences = events + community

event ticket becomes a course

Guest speaker - monthly

Conference

Coworking & Coffee

half-day virtual retreat

Interview on a livestream

Book Club

Collabs

Urgent Optimists - signals of hope

visual thinkers and sketchnoters

Perfect Promise - simple, narrow direct path

conditions of a community - true sense of belonging

how are we navigating?

$35 dollar co-pay

estimate in my chart - start on the 17th